The Barcelona Way

FC Barcelona are one of the most successful football clubs in the world. In the four years that Pep Guardiola was in charge they won fourteen of a possible nineteeen trophies – a success rate never matched.

However, what makes FC Barcelona unique is the winning culture that has delivered sustained success for much longer than the customary four-year cycle of an elite team. Lying at the very heart of their success is how they deal with people and the care and attention given to the environment in which those people are nurtured: Studies show that the ‘commitment’ model ie trust, cooperation and sharing a common purpose, is more successful than the ‘star’ model ie paying top dollar, hiring from elite universities, teams or companies, and lavish perks.

In The Barcelona Way Damian demystifies the culture-building process by identifying five key aspects that generate cohesion and cooperation, and explains how diverse groups can learn to function with a single mind.